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Jul15
New Sponsorship Opportunities for Indian Cricket: How about a sponsorship for Good Performance?
In case you did not know, Board of Control for Cricket in India (BCCI) is the richest cricket board in the world and it has already become a billionaire from TV rights and other sponsorship deals. Now, there are some other sponsorship opportunities on the card. I am listing here some of them:
  • Ground sponsorship rights in India
  • Title Sponsorship Rights
  • Formalwear (the dress that the players will wear when they are traveling or attending a party)
  • BCCI Award Night
  • Cricket Ranking
  • Reality cricket show for hunting talents
  • Mobile rights and live video rights
If these are not enough for you then you can be happy to know that Microsoft is providing BCCI a special software to monitor and evaluate the performance of local umpires in the cricket matches.
 
So, BCCI is going to be richer day by day but what about Indian cricket? I guess BCCI officials are too busy with monitoring the sponsorship deals to notice that India is not doing well in International cricket these days.
How about a performance sponsorship?
 
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1 Comments/Trackbacks




Razib,

If most athletes were only paid on performance, they would be poor. And they're not, they're all rich :)

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