In case you did not know, Board of Control for Cricket in India (BCCI) is the richest cricket board in the world and it has already become a billionaire from TV rights and other sponsorship deals. Now, there are some other sponsorship opportunities on the card. I am listing here some of them:
- Ground sponsorship rights in India
- Title Sponsorship Rights
- Formalwear (the dress that the players will wear when they are traveling or attending a party)
- BCCI Award Night
- Cricket Ranking
- Reality cricket show for hunting talents
- Mobile rights and live video rights
If these are not enough for you then you can be happy to know that Microsoft is providing BCCI a special software to monitor and evaluate the performance of local umpires in the cricket matches.
So, BCCI is going to be richer day by day but what about Indian cricket? I guess BCCI officials are too busy with monitoring the sponsorship deals to notice that India is not doing well in International cricket these days.
How about a performance sponsorship?
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Razib,
If most athletes were only paid on performance, they would be poor. And they're not, they're all rich :)
Posted by: Darren McLaughlin | July 16, 2006 1:47 PM | Permalink to Comment