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Jul10
Passive spirituality: A new business in Tech based World
In the west, spirituality is already a big business. Life is getting more sophisticated, rich, luxurious and technology oriented. So, spirituality seems to be the best way for many people to get some comfort in a highly urbanized and modern lifestyle. So, when you open television you can find numerous television channels on religion and spirituality. Now it is India's turn to take shelter to spiritualism. The continuous economic growth is increasing the number of flourishing middle class people who have a very comfortable urban lifestyle.
 
I just found an interesting article published in the Financial Express titled, 'India tunes into Ramdev, Sri salvation' in which I could get a clear idea about the growing popularity of spiritualism among the Indian people. In fact, now there are a number of channels on spirituality and yoga in India and these channels reach more than 125 countries through satellite. According to the article, "Analysts say in two years the channels could double their share of 15 percent of TV advertising spending of $2.6 billion." Some of these channels are even competing with popular channels on news, sports and entertainment in terms of viewership.
I do not like to ridicule the growing interest of the Indian people of spiritualism but I am not a big fan of passive spiritualism either. I feel that it is just another way of making us passive audience instead of actively doing something. We do not play any sports anymore but we spend many hours for watching football, cricket, baseball or basketball. We spend our time and money and sometimes suffer even heart attack for our favorite players and teams. The same way, many people do not care to actively think and seek spiritualism but like to watch it in television with comfort. Hinduism and Buddhism are two great religions originated in India and both of the religions are based on philosophy and spiritualism. They encourage their followers to seek salvation actively. I would urge the people behind these TV channels to encourage people to actively seek the truth and meaning of life not just listen to some lectures passively.  
 
Why there is such a growth in spiritualism in a tech dominated world? Are not technology and spiritualism two opposite things? I will try to find some answers in the next entry of my blog.

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« Why you should learn Indian Accent: Part II | Main | Eight Reasons Why Passive Spiritualism is becoming a Big Business »

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