Yahoo, Microsoft, IBM, HP, Dell- everyone is here in India. These companies are not only making the most of cheap workers in India but also have built a strong presence in the Indian technology market. Compared to them, Google has not taken India too seriously until now. Yes, Google has a lot of employees in India but until now, Google has maintained a low profile in India. Google bosses have realized that India is too an attractive market to let it go. The Hindu has reported:
“Google Inc is currently in talks with a number of start-ups with unique and innovative business models, particularly in areas like voice and SMS-based advertising, to expand its presence in the country, an official close to the development said.
A Google spokesperson said: "Our M&A strategy has been to look for unique products, technologies and engineering teams that can help us provide innovative products to our users or enhance existing services."
However, the spokesperson of the search engine leader declined to comment on the issue that the company was talking to potential acquisition targets. "We do not comment on speculations," he said.
According to industry sources, Google has already identified some start-ups -- based out of India as well as other markets -- but with significant operations in the country.”
It is nice that Google has become dead serious about India. India has one of the largest and fastest growing online populations. I feel that Google is a bit late in this market. Yahoo and MSN both are well settled in India. Of course, Google search is extremely popular in India.
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