International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) are at odds against each other. They do not have any problem on how the game of cricket is being run but they have serious dispute now on marketing matters. BBC reported:
“The ICC, whose existing seven-year media deal expires at the end of the 2007 World Cup, began meetings with broadcasters and media agencies on Tuesday for the sale of rights from late 2007 to 2015.
It is expects to double its existing $550m (£291.5m) deal when the new contract is finalised to cover 18 tournaments, including two World Cups, three Champions Trophies and the first two Twenty20 world championships.
The Board for Control of Cricket in India caused a major row ahead of the last World Cup in South Africa in 2003 when it declined to sign the participating nations' agreement over the controversial ambush marketing laws enforced by the ICC.
The BCCI objected to the clause which prevented its players from advertising products of companies that were rivals of the ICC's official sponsors for a month on either side of the World Cup.
India later relented and sent a team for the tournament but the media company which had the rights, the Global Cricket Corporation, withheld almost $47m in payment to the ICC.”
About this matter, my full sympathy is for the Indian players. ICC should not have gone into the concept of ambush marketing in the first place. Instead, ICC should focus on spreading cricket in new places. On the other hand, BCCI officials are too much obsessed about making money. In fact, they are concerned about everything else except the development of standard of cricket in India. BCCI officials seem not to be concerned at all about the fact that India has not won World Cup Cricket since 1983.
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