India is famous for its refreshing tea. People in India irrespective of class, religion and place are fan of tea. Coffee remains in a distant position compared to tea. However, these days, the consumption of coffee is increasing in India. Indian Coffee Board is promoting coffee and it seems that their promotional activities are yielding good results. Reuters reported:
“Traditionally a tea-drinking country, India hopes to boost coffee consumption through aggressive marketing and the development of new, trendy brews, an official said on Friday.
Domestic consumption of coffee stagnated between 1980 and 2000, with around 60,000 tonnes being drunk every year, G.V. Krishna Rau, chairman of India's state-run Coffee Board, told a planters' conference in this southern hill town.
But demand has increased in the last four to five years, and total annual consumption has now surpassed 80,000 tonnes per annum. It is set to grow to 100,000 tonnes by 2009.”
The main reason behind this growth is that Indian economy is flourishing and more and more people can afford to drink tea. Coffee brands like Nescafe are promoting coffee very aggressively in the media. Western coffee chains are now opening their outlets in different Indian cities. So, the future of Indian coffee market can only be better. If you are thinking of doing business in India, you can think of doing something related to coffee.
Coffee consumption increases from 55,000 tones to 75,000 tones in the last three years. This fact is happening in the same time with the fast food segment growing at the rate of 40% every year. In the next couple of years, coffee chains in India are expected to grow at an annual rate over 30%.
Posted by: hoping | September 21, 2006 2:01 PM | Permalink to Comment