The good time for the Indian tea industry is coming. Because of severe draught, Kenyan tea production suffered a lot. So, there is a healthy demand for Indian tea. I always feel that the Middle East can be a very attractive market for tea as there is restriction against drinking alcohol here. So, I am happy to see that Indian government is contemplating on the idea of setting up of a tea center in Egyptian capital, Cairo. I am quoting from a report of Business Standard:
“India is planning to set up a tea centre in Cairo to promote exports of the brew to the Middle East.
Indian tea exports rose 26.89% in July alone from a year earlier to 19.11 million kg.
"We're still taking advantage of the Kenyan drought and the markets for Indian tea in neighboring countries like Pakistan have increased significantly," Gangan Boriah, director of Tea Board, told Arab News.”
I feel that Indian government should not waste any time but open up this tea center. Now, it is known to most people that tea is a healthy drink. Because of this matter, I feel that tea has a very bright future if India can promote it well.
Comment Preview