In my earlier post, I stated that the wind of change has started to blow in online ad revenue market in India. Realizing this market opportunity, Yahoo! has now launched search marketing solutions in India. I am quoting from a report of Moneycontrol.com:
“Yahoo! India launched its latest offering, search marketing solutions, for Indian users today.
"This format of Yahoo will help connect businesses and consumers through a successful and proven advertising model called sponsored search," said Mr Sandep Deshpande, General Manager, Yahoo! Search Marketing.
"It will allow businesses to bid for highly visible placements within the Web results that are served in response to users' search for a specific product or service."
Advertisers will have to pay Yahoo on a per-click basis. They will bid for appropriate keywords with prices ranging from 0.50 paise to Rs 4 per word (prices go up if there are competitive bids for the same keyword).”
Yahoo! is always serious about India and the company has a very strong presence in the country. Millions of Internet users in India use different Yahoo! services like email, messenger etc. The advertisers will be very happy with this decent rate.
What is your idea about this matter?
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