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Nov 6
India: Going After Records Becoming a Business
In the last few years, Indians have increasingly been becoming passionate about records. When it comes to records, what can be better than Guinness World Records. Now, many Indians are in hot pursuit to set up new records. Well, I am not sure that why so many people in India are so eager to set records. One reason is of course fame. However, it does not come cheap. Not only you have to dedicate a lot of time and effort to master something but also you have to spend quite a handsome amount of money.
 
But gunning for the Guinness is hardly easy. To begin with, one has to apply through the website and a reply can take months.
 
Of course, spending Rs 24,000 will get service at record speed and their rulebook in a matter of weeks.
 
Once your entry is approved you can pay about Rs two lakh and have a Guinness adjudicator record your feat since India does not have a permanent judge, or you can film it yourself according to their rules.
 
To tap in on talent disheartened by Guinness an Indian counterpart was set up in 1990, the Limca Book of Records.
 
I was wondering if creating record will become an organized industry just like the beauty industry in India. Entertainment industry has turned into a multi billion industry in industry. If there can be some good efforts then record making can be a multi billion dollar industry too.

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