The ascendency of India as an economic world power

Today, Google has announced the launch of its new service “Click to call” in India. Under this new service, a customer would be able to directly call advertisers on Google search page. The phone call will be free. Here is how it works:

• The customer has to click on an ad that contains the symbol of a green telephone set beside the text of the ad.

• The advertise would expand and show a window where the customer has to put his telephone number. Then he/she has to press the button “Connect For Free.” Hence, the user would get direct call from the advertiser.

• Not only the whole system is easy and convenient but also takes care of customer’s privacy. The system would not reveal customer’s phone number to the advertiser.

Head of Sales of Google India, Sundararaman K, announced the launch. He also said that “Click-to-call” was in line with their mission of looking for new ways to help their advertisers reach their customers and increase the usefulness of internet for shoppers, merchants and advertisers in India.  

Now days, internet is widely used for advertising and Google has always been on the forefront of advertising on internet. Advertising is a major source of revenue for the company. I think this “Click-to-call” is very effective and it would definitely help to build better relationship between advertisers and customers.

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