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Dec18
India: PepsiCo Wants to Look to the Future

I hope that many of you still remember the recent controversy about the allegation that Coke and Pepsi contained pesticide. I have covered this issue in detail in this blog and it is nice to see that the controversy has ended. PepsiCo boss president and chief executive Indra Nooyi informed Indian reporters that her company is looking at the future growth prospect of Pepsi products in India.

She stated that PepsiCo would continue to invest in India and would introduce new products in future. Daily India reported:

Nooyi, who is among the highest-ranking corporate chiefs of Indian origin in the US, also spoke on the recent controversy in India over alleged high level of pesticides found in soft drinks manufactured by Pepsi and Coca-Cola.

'I am pleased to report that we - and the Coca-Cola Company - are in the process of validating a breakthrough, science-based method to reliably and consistently measure low levels of pesticide residues in finished soft drinks,' she said.

'Without a doubt, our products are the safest in the world,' Nooyi said, referring to the clean chit given to soft drinks manufacturers by a government-commissioned study, following protests by non-governmental organisations.

'To most people, we're a soft drink company - but in fact today our exports of Indian products generate more than $60 million annually.'

I am happy that PepsiCo is taking the Indian market seriously. However, I really wish that both PepsiCo takes some concrete measures so that no one can come up with accusations of pesticide against the company.

India is a good market for soft drinks and PepsiCo should try to address the rural consumers more.

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