The ascendency of India as an economic world power

For Nike, India can be indeed a hot market as Indians are crazy for sports. Nike bosses have realized at last the true potential of Indian market. India may be still a poor country but Indian middle class is flourishing. At least 300 million people in India can afford to buy Nike products- that is a market near to the size of USA. So, Nike is launching a number of P-series stores in India and the first store is already in operation.

Nike is pushing aggressively to capture the Indian market. That is perhaps why, you can find Nike Logo in the uniform of Indian cricket team.

So, good luck to Nike with its latest venture.