The ascendency of India as an economic world power

Porsche is for rich people and only for rich people- this is common knowledge. Well, India may not be a rich country but the number of rich people is increasing in India these days. Rich people have expansive taste everywhere and Indian rich people are famous for their luxury too. So, Porsche bosses can expect good business in India in the coming months. They have realized the potential of this market and have decided to expand their presence aggressively in Indian market. Business Standard reported:

After the entry of all major German automobile manufacturers in the Indian market, another luxury car-maker Porsche opened its first retail outlet in the country in Delhi today and unfolded plans to expand to other major cities - Mumbai, Hyderabad, Bangalore, Chandigarh and Chennai by next year.

 The company plans to double its target to sell over 200 cars in the country in the next calendar year, and will source these models as the completely built units (CBUs) from Germany.

 Their main focus will be on the sports utility model such as Rs 66 lakh Cayenne (ex-show room Delhi), of which it has sold 130 units in India. The company is also planning to roll out four-door coupe Panamera in 2009, likely to be tagged at around Rs 1 crore.

I am sure that Porsche bosses will not regret their decision in future. With the continuous economic growth in India, Porsche bosses can perhaps only expect to see their sale growing in India.

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