
The stones brought in through the shallow waters of
Gujarat 's ungovernable west coast make a laughing stock of attempts to stem the global flow of blood diamonds. In 2000, the UN responded to outrage over the trade with the Kimberley Process Certification Scheme requiring all exporters to register diamonds with their respective governments before any can be certified and shipped.Since then, largely through clever marketing by the industry, the issue has fallen off the political agenda. But concerns have been revived following the release of the film Blood Diamond, starring Leonardo DiCaprio as a diamond smuggler in 1990s
. Sierra Leone The World Diamond Council, representing De Beers among others, hired Sitrick and Co, a leading
Hollywood image consultant. So far, the move seems to have worked - Christmas sales of diamonds reached record levels.

I know that money is sweeter than honey and that is why many Indian traders are turning a blind eye to the blood diamonds. However, it can have a bad impact in the diamond trade of







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