The ascendency of India as an economic world power

AOL is now serious in Indian market and it wants to get some share in the Internet market of India. AOL is not doing so well in the US market and that is perhaps why it is now trying to expand in other countries. Yes, India can become a very lucrative market for AOL but AOL bosses have to take this market seriously.

Here are 3 things that AOL should do in India:

1. Ensure maximum coverage for its new web portal for India. Well, I have not seen any advertisement of AOL’s new English language portal for India in any TV channel. AOL should arrange some nice advertisements in TV channels.

2. AOL should develop some unique contents for its portal. There should be some reports, images, videos that will be developed by AOL workers and will be totally unique.

3. AOL should cover more small cities and towns in India. This may not yield good result in the short term but it will surely make AOL popular in all parts of India in the long run.

Do, you have any other suggestion for AOL?