The ascendency of India as an economic world power

In India, two kind of icons are attractive to the companies when it comes to advertisement- Bollywood icons and cricketers of the Indian national team. They are attractive because they are extremely popular and familiar. It is the time of World Cup Cricket 2007. So, I do not need to explain that advertisements of Indian cricketers should be in high demand now. Well, the sudden exit of Indian cricketers has just made the condition opposition.

Many Indian fans feel that Indian cricketers are busier with shooting for commercials than practicing cricket. So, they are very angry with the cricketers. The big companies are afraid of a possible backlash and Videocon officials have decided to suspend advertisements of  Rahul Dravid and Mahendra Singh from being aired in the TV channels.

This is a good strategy by Videocon officials. They are acting very smartly. They know that Indian people are angry now. They just need to wait until the memory of Indian performance in World Cup Cricket fades away in the minds of the fans.

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