The ascendency of India as an economic world power

AOL bosses have at last understood that they were missing something in India. India is not only for outsourcing but India is a big market itself for any big tech company. AOL has launched a new portal in English for Indian users. This new portal has  a lot of content targeted for Indian users.

Sydney Morning Herald reported:

The AOL site offers free e-mail accounts, search services powered by minority owner Google Inc., and news and entertainment channels targeting Bollywood, cricket and other areas of interest to India's population.

"India is one of the world's fastest-growing online markets, and our India portal will help us compete for users and advertisers in this important region," Ron Grant, AOL's president and chief operating officer, said in a statement.

Grant and other executives travelled to India's high-tech hub of Bangalore for a launch event Thursday. Bangalore is also home of AOL's new international chief, Maneesh Dhir; before, the position was based at the company's global headquarters in Dulles, Va.

This is a good initiative from AOL. However, AOL has to do much more than just launching a web portal if it wants to be the market leader in India.