The ascendency of India as an economic world power

In Bollywood movies, we often see heroes doing miracles and impossible things. It happens all the time. We also see, movies with no substance become big hit in the box office. Well, this is not happening in 2007. If morning shows the day then it is clear that 2007 is going to be a bad year for Bollywood industry. 6 months have passed and we have seen any super hit movies. Even big budget movies have done small business.

Economic Times reported:

Come June and India got ready to Jhoom Barabar Jhoom. Slick promos, catchy music, a solid star cast — the movie was pitted as YRF’s superhit of the year. ‘‘JBJ is all gloss, no substance. Body beautiful, minus soul,’’ says trade analyst Taran Adarsh. Confirms Ranjan Singh, GM (marketing) PVR Cinemas, ‘‘JBJ opened well and had good advance collections. Sadly there’s no sustainability and it has lost its momentum in the third week.’’

Compared to Bollywood movies, Hollywood’s Spider-Man 3 did good business. I think that a lesson should be learnt from this matter. Many people are tired of seeing the same fancy dresses, dance and music in Bollywood movies. May be, it is time that the movie makers in Bollywood become matured.