The ascendency of India as an economic world power

Just one year ago, it seemed that Coca-Cola India was fighting a losing battle in India after accusation emerged that Coke and Pepsi products contained pesticides and are bad for human health. Now, it seems that Coca-Cola has passed the tough time in India and the future looks to be bright.

Hindustan Times reported:

In India, sales increased 12 per cent in the quarter, cycling a decline of 12 per cent in the prior year quarter, the company said.

"Continued investment in building organisational capabilities and focus on improved execution by consolidated bottling operations resulted in solid growth and share gains in sparkling and still beverages," it added.

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The company acquired Glaceau, in which Tata Group's Tata Tea also held a 30 per cent stake, earlier this year for about 4.1 billion dollars.

Indian market has a huge potential for Coca-Cola. Indian economy is growing at a fast pace and that means that Coke will have more consumers in the coming days. Most people in the rural areas are still not fan of soft drinks and this is the place where Coke can have tremendous growth in the coming years.