The ascendency of India as an economic world power

Lord Karan Bilimoria is a success story. He is of Indian origin and he is a Baron in England. However, he showed that he has business mind too. He set up Cobra Beer in 1989 and now it has become a big business. Cobra Beer has a strong presence in India. It produces beer in India and then export in other countries. As a result of the flourishing Indian economy, the products of Cobra Beer are witnessing impressive growth in the Indian market. Now, Lord Karan Bilimoria is eager to get the most out of Indian market.

The Economic Times reported:

The UK-based Cobra Beer, which has an annual turnover of 126 million pounds and is exporting to 50 countries worldwide, started its operations in Rajasthan at the Shivalika Brewery in January 2005.

"We set a target of reaching one million cases a year within three years but we achieved it in two years," Lord Bilimoria said.

As the sales started taking off last November, "we started producing in four locations instead of one in Rajasthan. We started producing in Goa, UP and Bihar.

"We have now got two more sites -- in two new states which we will be announcing soon. They are one each in East India and Central India. We are starting work on our Greenfield site in Punjab for which feasibility study has been completed," he said.

This is a smart move from Lord Bilimoria. Indian economy is growing and Cobra Beer can expect to have its sales increasing fast in Indian market. It is a great time to invest in India and Lord Bilimora has realized this matter.