The ascendency of India as an economic world power

Two weeks ago, when the BCCI announced its new premier league, it seemed as if it had taken the wind out of the sails of the much-hyped Indian Cricket League (ICL), floated by media baron Subhash Chandra. But now, the ICL has once again sputtered to life. On Friday, Kapil Dev, chairman of ICL’s executive board announced that they had signed on former New Zealand players Chris Cairns, Chris Harris, Nathan Astle, Hamish Marshall, Darren Maddy and Pakistani cricketer Azhar Mahmood, along with 12 other domestic players.

These foreign players played in the highest level of world cricket and they need to introduction to the cricket fans in India. This is a good marketing strategy from ICL. It is doing branding of itself in a good way. So, you can learn something from ICL at the end of the day.