The ascendency of India as an economic world power

Dell has a Rs 2,000 crore India business which has been growing by 50% for the past few years. Individual customers, however, contributed only 15% to this turnover, while the rest was contributed by sales to corporate houses. According to Paul-Henri Ferrand, president, APAC South, targetting the individual customer is a big opportunity the company will now focus on. "India is one of the fastest growing markets for us and we will follow a hybrid market for sales here. While we will continue to sell through the Internet and over the phone, we will also look at selling through the retail route," he said. Selling through retail stores will also help Dell move into smaller towns in India.