The ascendency of India as an economic world power

Ford Motor Company is one of the top players in global auto industry. Until now, we did not find the company as one of the key players in Indian market. Now, Ford Motor Company officials have perhaps decided to make a strong presence in the Indian market. Well, the best way to introduce inexpensive and small cars. Ford is going to do just that.

Business Week wrote:

Ford Motor Co. will double production in India with a $500 million investment and begin making an inexpensive car, the U.S. automaker said Tuesday, attempting to boost market share in a booming economy.

As rising middle class incomes drive demand for cars in India, automakers are rushing with plans to make inexpensive compact hatchbacks that dominate the Indian roads.

The Indian market is dominated by Japan's Suzuki Motor Corp., South Korea's Hyundai Motor Co. and homegrown Tata Motors Ltd., all of which have strong offerings in the small car segment. Tata plans to unveil a $2,500 car on Thursday.

This is certainly another good news for Indian middle class consumers. They will have more options. Well, Indian economy is growing and the large cities are becoming richer. Cars are a part of modern life and Indian city dwellers certainly need a lot more cars.