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Mar26
Jaguar and Land Rover in the House of Tata

Tata Motors has spent $2.3 billion for the acquisition of Jaguar and Land Rover. It is not a rumor anymore. I covered this news item extensively in my other blog SouthAsiaBiz.com in the last few months. I was reading AFP report about it and it talked that some analysts are a bit skeptic whether Tata Motors could manage luxury brands like Jaguar and Land Rover.

 

AFP wrote:

The all-cash deal is part of Tata's efforts to grow outside Asia, but analysts have questioned how the Indian firm -- maker of the Nano, the world's cheapest car -- will absorb the two high-end marques into its operations.

"We are very pleased at the prospect of Jaguar and Land Rover being a significant part of our automotive business," Tata group chairman Ratan Tata said, pledging to keep the identities of the famous brands "intact".

 

 Well, I also think that this will be a big challenge for Tata Motors. If they can handle the challenge well then they can expand globally even more. For the time being, it’s all Tata. Let us see what happens in the next one year.


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