Indian Premier League (IPL) is going on full swing and it has become a very popular event so far. There is full house crowd in many of the matches and millions of people are watching the matches in Television. Now, organizer of Indian Cricket League Essel Group officials has become active in making ICL bigger and better.
ICL organizers are trying to attract more Bollywood celebrities to get involved with ICL on the field and off the field. They are also planning to take ICL in the Middle East. So, soon, we may see ICL matches in places like Dubai. The prize money will be increased too.
The major challenge for ICL is to make ICL attractive to TV viewers. IPL is a super hit event for SET Max TV channel. In fact, all TV channels and even Bollywood is finding it difficult to compete against IPL. ICL organizers should focus most on this matter.
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