Skoda Auto is a Czech Republic car maker and it is a subsidiary of the Volkswagen Group. Skoda is present in Indian market and it came in Indian market a few years ago. It has a manufacturing plant in India and at first, it focused on luxury cars. It saw some success in the luxury car segment. However, now, Skoda has realized the potential of Indian market and that is why they are focusing a lot on small and inexpensive cars.
TechWhack wrote:
The company currently has on sale their Skoda Fabia small car in India which is too expensive to compete with other models in the segment.
A Skoda representative said: “Our small car will be launched first in India. The car will cater to virgin markets and will be priced in the Rs 3-5 lakh bracket.”
Skoda India is big plans for India and they are aiming to sell 100,000 cars annually beginning 2012 in this market.
This is a smart move from Skoda. India is ideal for small inexpensive cars. If Skoda wants to get the best out of this market then it would have act according to the market condition.
Comment Preview